Just like the local advertisers, National advertisers will be able to include a Click to call number, making it easier for consumers and customers to get in touch with providers of services and goods easily, specially the roaming mobile customers. With the new program, advertisers can ad a national phone number to the last line of ad text for any existing or new campaigns.
The Inside AdWords blog has more in deapth information.
Official Google Mobile Blog: Click-to-Call Phone Numbers in Mobile Ads for National Advertisers
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