Angry Birds Birthday Cake http://snapvoip.blogspot.com/
Yes We all (Do You?) have played the game. Some find solace in playing Angry Birds when taking a ride on BART (Bay Area Transit) or even in the car if your friend is driving. Either way it is fun. Kids love it too 'cos I know two kids who hijack my phone to play the game because their parents have restricted the play. But I am sure nothing can beat this Birthday cake. Perhaps all the kids who see this video will want one :). What a super idea, If you want to have fun with some parents, just show the video to their kids! All I wanted to be was that Kid, the demolition expert, Ben.
I want this cake for my birthday!
Via Techcrunch
Showing posts with label Angry Birds For Android. Show all posts
Showing posts with label Angry Birds For Android. Show all posts
Monday, February 21, 2011
Monday, January 31, 2011
With Mobile Apps, Measure Engagement Not Just Downloads.
First Impressions Matter! 26% of Apps Downloaded in 2010 Were Used Just Once http://snapvoip.blogspot.com/
CAMBRIDGE, Mass.--(BUSINESS WIRE)--The market for phone and tablet apps is very competitive, with about 400,000 iPhone/iPad and 200,000 Android apps. The good news is that customers seem very willing to give new apps a try—it took only two weeks for 8th grader Robert Nay’s Bubble Ball to unseat Angry Birds. The bad news is that 26% of the time customers never give the app a second try. So make that first impression count and look beyond download statistics to understand real customer engagement.
Localytics studied the thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps using its real-time app analytics service. For all new customers of an app in 2010, Localytics looked for the first time each customer used the app and whether or not there was any follow-on usage through January 26, 2011. All one-time uses of apps were grouped into the quarter they occurred and calculated as a percentage of all new customers in the same quarter.
The resulting analysis shows that for customers using an app for the first time between January and March, about 22% of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26%. One-time usage grows to over 28% in the fourth quarter, but some of those customers may still use the app again in early 2011. Additional details and charts are available on http://www.localytics.com/blog.
Not Necessarily Bad News
Flipped around, having 74% of new customers use your app at least once more is pretty encouraging. More good news is that US smartphone users grew from 42.7 million in November 2009 to 62 million in November 2010. But at the same time, the number of apps also increased dramatically.
Therefore, in order to build a profitable business in this hyper-competitive market, publishers need to understand who their loyal users are and how to continue growing a loyal user base.
Measure Engagement Not Just Downloads
Tracking downloads is a first step to gauging an app’s success, but download stats often provide an incomplete and inflated view. If those customers never open the app or abandon it after just a few uses, those high download numbers are really part of a high churn rate.
Localytics provides engagement reports to help publishers identify their returning users and understand the frequency and length of usage. Combined with usage reports and event tracking, app publishers learn to optimize their app and improve user retention. Knowing what dedicated customers look like also helps app publishers better target advertising and marketing campaigns—and measure success.
About Localytics
Localytics offers the most powerful, real-time app analytics platform and gives app publishers for iPhone, iPad, Android, BlackBerry and Windows Phone 7 the tools needed to build more successful and profitable apps. Localytics is headquartered in Cambridge, MA, USA. For more information, visit www.localytics.com.
CAMBRIDGE, Mass.--(BUSINESS WIRE)--The market for phone and tablet apps is very competitive, with about 400,000 iPhone/iPad and 200,000 Android apps. The good news is that customers seem very willing to give new apps a try—it took only two weeks for 8th grader Robert Nay’s Bubble Ball to unseat Angry Birds. The bad news is that 26% of the time customers never give the app a second try. So make that first impression count and look beyond download statistics to understand real customer engagement.
Localytics studied the thousands of Android, iPhone, iPad, BlackBerry and Windows Phone 7 apps using its real-time app analytics service. For all new customers of an app in 2010, Localytics looked for the first time each customer used the app and whether or not there was any follow-on usage through January 26, 2011. All one-time uses of apps were grouped into the quarter they occurred and calculated as a percentage of all new customers in the same quarter.
The resulting analysis shows that for customers using an app for the first time between January and March, about 22% of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26%. One-time usage grows to over 28% in the fourth quarter, but some of those customers may still use the app again in early 2011. Additional details and charts are available on http://www.localytics.com/blog.
Not Necessarily Bad News
Flipped around, having 74% of new customers use your app at least once more is pretty encouraging. More good news is that US smartphone users grew from 42.7 million in November 2009 to 62 million in November 2010. But at the same time, the number of apps also increased dramatically.
Therefore, in order to build a profitable business in this hyper-competitive market, publishers need to understand who their loyal users are and how to continue growing a loyal user base.
Measure Engagement Not Just Downloads
Tracking downloads is a first step to gauging an app’s success, but download stats often provide an incomplete and inflated view. If those customers never open the app or abandon it after just a few uses, those high download numbers are really part of a high churn rate.
Localytics provides engagement reports to help publishers identify their returning users and understand the frequency and length of usage. Combined with usage reports and event tracking, app publishers learn to optimize their app and improve user retention. Knowing what dedicated customers look like also helps app publishers better target advertising and marketing campaigns—and measure success.
About Localytics
Localytics offers the most powerful, real-time app analytics platform and gives app publishers for iPhone, iPad, Android, BlackBerry and Windows Phone 7 the tools needed to build more successful and profitable apps. Localytics is headquartered in Cambridge, MA, USA. For more information, visit www.localytics.com.
Saturday, December 4, 2010
How To Succeed In Mobile App Business!
How To Succeed In Mobile App Business! http://snapvoip.blogspot.com/
Few weeks ago, we wrote about Angry Birds For Android from Rovio Mobile on Diordna blog, we were all convinced that it was a great game and basically we all have been chasing pigs since the discovery.
Today I was able to look at Rovio, in a completely different angle thanks to a post on Google blog, cross posted from Google Mobile Ads Blog.
It seems that there is much more to business than just creating a great game, it is a combination of good app design, conforming business models, app discovery / distribution and of course user retention. So where do people get these information from? Looks like AdMob has done most of the work due to their relationship with mobile publishers. They have a team, ,the AdMob strategic partnership team, who work constantly with mobile app developers and publishers.
So they are sharing their knowledge with us on a brand new, " Google Mobile Ads YouTube channel " to provide a venue to learn about how to turn a good app into a great mobile business. So that is where we learned about Rovio and their business acumen. So watch the video to learn about mighty eagle behind the Angry Birds and follow the links to learn about Mobile App Business.
Official Google Blog: Great advice from industry experts on building businesses on mobile
Few weeks ago, we wrote about Angry Birds For Android from Rovio Mobile on Diordna blog, we were all convinced that it was a great game and basically we all have been chasing pigs since the discovery.
Today I was able to look at Rovio, in a completely different angle thanks to a post on Google blog, cross posted from Google Mobile Ads Blog.
It seems that there is much more to business than just creating a great game, it is a combination of good app design, conforming business models, app discovery / distribution and of course user retention. So where do people get these information from? Looks like AdMob has done most of the work due to their relationship with mobile publishers. They have a team, ,the AdMob strategic partnership team, who work constantly with mobile app developers and publishers.
So they are sharing their knowledge with us on a brand new, " Google Mobile Ads YouTube channel " to provide a venue to learn about how to turn a good app into a great mobile business. So that is where we learned about Rovio and their business acumen. So watch the video to learn about mighty eagle behind the Angry Birds and follow the links to learn about Mobile App Business.
Official Google Blog: Great advice from industry experts on building businesses on mobile
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