InMobi, 78% Our Mobile Ads Are On Smartphones!

InMobi Mobile Ads http://snapvoip.blogspot.com/
InMobi published enough data about mobile advertisements, to keep any ad mob occupied for a while.
The 78% in the second quarter of 2011 was a 11% raise from the first quarter. InMobi is expecting this percentage to go up even further. They believe 90% of the ads will be on smartphones by fourth quarter.
InMobi served 18.7 billion mobile ads in North America during the second quarter and of which Android has the honor of taking first place with 33.2% but iOS share has grown since last quarter. iOS share now stands at 29.3% and it was 23% last January. So if you are planing to build mobile apps or to advertise on mobile devices, that is something to think about. There is one section, you can forget about, RIM went down to 13.9%. (Comscore had a different story last January, even in that Android was winning)
InMobi via Techcrunch (What happened to the interface TC, it is a bit lame but fast though!

National Advertisers Get Click To Call Phone Numbers In Mobile Ads

Google Mobile has announced that former click to call number in local ads will go national.
Just like the local advertisers, National advertisers will be able to include a Click to call number, making it easier for consumers and customers to get in touch with providers of services and goods easily, specially the roaming mobile customers. With the new program, advertisers can ad a national phone number to the last line of ad text for any existing or new campaigns.
The Inside AdWords blog has more in deapth information.
Official Google Mobile Blog: Click-to-Call Phone Numbers in Mobile Ads for National Advertisers

iPhone Loves Wi-Fi, So Does Android! Mobile Metrics

http://snapvoip.blogspot.com/
AdMob, a neighborhood mobile Ad Agency has released their monthly "Admob Mobile Metrics Report (PDF)" and I spent a quite a some time, studying the report.
Among many other metrics, this month Metrics report is also focusing on Wi-Fi based web access by mobile devices, from iPhone to BlackBerrys.
It is very interesting to notice that iPhone users accessing web via Wi-Fi, are on the rise in US and other markets as well. But in the US, it is pretty evident that, AT&T coverage sucks and / or we are blanketed with wireless networks!. The first fact was known since I had the Cingular (Now AT&T) account, when I had the urge to slam my phone to a concrete wall. That changed when I switched to another network. But from the reports I read, AT&T still need to do some work on their 3G network.
Getting back to the report, In the US iPhone rings very high in the mobile devices that access the web as seen in the following table. But worldwide, Nokia still has something close to 49% while iPhone has 20% of that market. RIM devices also garner larger percentage of the market.
But what is amazing is the growth of Android (Google Phone) based T-Mobile G1, which is actually a HTC Dream. The lone Android in the market, has generated 15 Million web requsts to AdMob servers and already takes 7% of the all T-Mobile traffic and represents 2% all smartphone traffic in the US. This is very promising to Android as it is just got in to the market and many people not going for it yet due to various reasons (Why I don't want a T-Mobile G1) and the fact that many Androids will soon enter the market might entice more people to aquire an Android. It will be interesting to keep an eye on AdMob reports.

Tags: mobile advertisements, Mobile Market, admob, android, iphone, RIM, Nokia, Google Phone

iPhone Apps Get Video Ads From LiveRail AdServer.

According to MyAdlets, iPhone developer now have another way to monetize their product by including video ads from Liverail. I also found this video after following links.

LiveRail iPhone AdManager from LiveRail Inc. on Vimeo.

LiveRail AdServer Provides iPhone Apps With Video Ads. | MyADLETS, The Viral Frontier.

Tags: iPhone, mobile advertisements, Liverail, MyAdlets