Backtype Acquired By Twitter http://snapvoip.blogspot.com/
Social media analytics startup has been acquired by Twitter, according to TechCrunch, who is still writing the article about the acquisition.
Backtype helps companies analyze social media impact on brands or products and tailor marketing efforts to match the conditions. Backtype already helping about 100 companies, from New York Times to startups, do so.
Via Techcrunch
Tuesday, July 5, 2011
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