Come learn how you can incorporate Apple’s mobile solutions into your academic life, and how it can position you for success even after graduation.
Wednesday, February 16, 2011 from 8:30 AM - 2:30 PM (PT)
Add to my calendar Session 1: 8:30am – 9:30am
Brand You: Defining and Promoting your Personal Brand
In a highly competitive workplace, it is more important than ever to define who you are and what sets you apart from the crowd. Learn the secrets of one of the top brands in the world as well as tips and tricks to create your own personal brand in a digital world.
Presented by Jay Matheson, business development executive at Apple Computer focusing on higher education in the western U.S.
Session 2: 10am – 11am
iPad – A Day In The Life Of A Student
Being a student is a full-time job that requires serious educational tools. The iPad is the perfect companion for everything students need to study, learn and relax as they work through the many tasks that fill their days. Come and spend an hour to see how the iPad and the many applications available from the App Store are the perfect combination for school.
Presented by Bill Bowman, Regional Manager for the Pacic Southwest West Higher Education Region at Apple, Inc.
Session 3: 11:30pm – 1pm
Software Development for iOS
We'll discuss and demonstrate Apple's software development tools for the iPhone, iPad and iPod Touch, and show how individuals and institutions are building innovative mobile applications for their organizations and the wider world. We'll highlight and deconstruct some popular applications - both web-based, and native - and show you how to get started building your own with Apple's free developer tools. We'll talk about web development with Dashcode, native application development with Xcode and Interface Builder, and review the integration and deployment options and Apple's developer program. And if the presenter messes up, we may accidentally wind up demonstrating the debugger as well.
Presented by Steve Hayman, National Consulting Engineer with Apple's Education Team based in Toronto, specializing in Apple's developer tools for the iOS and Macintosh
Session 4: 1:30pm – 2:30pm
iOS – Designed for Start-ups
Learn why building an app on the iOS platform is an attractive opportunity for starting a company before finishing college. We'll start by getting a quick introduction to the OS that powers the iPhone, iPad and iPod Touch. We'll learn about the tools, frameworks, and resources available to developers and designers. In addition, we'll look at several start-up success stories on how students took simple app ideas and turned them into multi-million dollars companies in less than a year.
Several local start-up companies (including one that is funded by Justin Timberlake) will be showing off their iOS app and recruiting talent after the talk.
Presented by Charles Du, Development Executive for Mobile at Apple
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