Propelled by it's iPad sales, Apple surged ahead of others in Mobile PC shipments in Q4, 2010. Apple shipped 10.2 million units of notebooks and iPad tablets, almost a million more than it's nearest rival HP, According to DisplaySearch.
“While we anticipate increased competition in the tablet PC market later this year with the introduction of Android Honeycomb-based tablets, Apple’s iPad business is complementing a notebook line whose shipments widely exceed the industry average growth rate, Apple is currently benefiting from significant and comprehensive growth from both sectors of the mobile PC spectrum, notebooks and tablet PCs. Cannibalization seems limited at this point.” said Richard Shim, Senior Analyst at DisplaySearch.Other industry analysts are still reluctant to add tablet pcs like iPad in to the mobile pc / notebook segment sighting various reasons such as these tablets lacking a full desktop like OS. But what counts is that users are buying using them for day to day computing tasks. I have used three tablet pcs, even before apple knew about tablets! Starting with Toshiba tablet in 1990s, graduating to HP tablet in early 2000 and finally settling on an IBM (Lenovo) Thinkpad tablet, which I use to date, depending on the task I need to accomplish.
So our hats off to Apple and Steve Jobs for pulling a rabbit out of the old hat, that others failed to recognize.
DisplaySearch Press Release;
Santa Clara, California, February 16, 2011—Surging iPad shipments have propelled Apple to a 17.2% share of worldwide mobile PC shipments in Q4’10, placing Apple at the top of the DisplaySearch market share ranking. According to preliminary results from the DisplaySearch Quarterly Mobile PC Shipment and Forecast Report, Apple shipped more than 10.2 million notebook and tablet PCs combined, nearly a million more units than HP in Q4’10. While Apple’s iPad is benefiting from a first-mover advantage, particularly in mature markets, its notebook PC shipment growth rate continues to exceed the industry average.
“While we anticipate increased competition in the tablet PC market later this year with the introduction of Android Honeycomb-based tablets, Apple’s iPad business is complementing a notebook line whose shipments widely exceed the industry average growth rate,” said Richard Shim, Senior Analyst at DisplaySearch. “Apple is currently benefiting from significant and comprehensive growth from both sectors of the mobile PC spectrum, notebooks and tablet PCs. Cannibalization seems limited at this point.”
Among the top five brands in the mobile PC market, Toshiba was the only other company to exhibit Y/Y shipment growth. Toshiba’s shipments increased 15% Y/Y, to over 5.1 million units in Q4’10, as it maintained its #5 position in market share. HP, Acer Group (including Founder shipments), and Dell took the #2, #3, and $4 positions, respectively. The top five brands accounted for 65.4% of the total mobile PC market.
Table 1: Preliminary Q4’10 Worldwide Top Five Mobile PC Shipment Rankings by Brand (millions)Source: DisplaySearch Quarterly Mobile PC Shipment and Forecast Report–Preliminary
Rank Brand Units Share 1 Apple 10.2 17.2% 2 HP 9.3 15.6% 3 Acer Group* 8.4 14.0% 4 Dell 5.9 9.9% 5 Toshiba 5.1 8.6%
* Includes Founder shipments
In Q4’10, worldwide mobile PC shipments (including tablet PCs) reached 59.6 million, up 8% Q/Q and 17% Y/Y, the highest volume since DisplaySearch first began to track this segment in 1999. Growth of notebook PC shipments, excluding tablets, was weak in Q4’10, up 4% Q/Q and 1% Y/Y.
The DisplaySearch Quarterly Mobile PC Shipment and Forecast Report covers the entire range of mobile PC products shipped worldwide and regionally. Covering global and regional brands, the Quarterly Mobile PC Shipment and Forecast Report provides an objective, expert view of the market with insight into historical shipments, revenues, forecasts and more. For more information about the report, please contact Charles Camaroto at 1.888.436.7673 or 1.516.625.2452, e-mail contact@displaysearch.com or contact your regional DisplaySearch office in China, Japan, Korea or Taiwan or more information.
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